For many of us, there has never been a time when we felt the need to connect with each other more deeply than we do now. To talk, to laugh, to gossip, or even just to share a moment of companionable silence.
At Jotun, we are fascinated by the way the shades we surround ourselves with shape our everyday lives. This year, the colour themes we have created are each designed to reflect and intensify a different aspect of our individual identities and lifestyles, but they are all rooted in the universal human need to share time and space with others. We are meant to be together, after all.
Natural colours and elements make room for unique moments to unfold, and memories to take shape. Rustic shades of earth and stone encourage us to slow down and ground ourselves in the present, to feel safe and revel in simplicity.
Authentically lived-in homes are resonant with memories; their walls tell stories. When your story is told – in the colours and textures of the walls, the objects and artworks on the shelves, the creak of a loose floorboard, the patina on a brass handle – that is what it means to belong.
In this humble, crafted aesthetic, interior style is not something we impose on our surroundings, but a conversation with the space that unfolds with every object we introduce to it. An ongoing story. A memory in the making.
Honest materials, raw, textured surfaces, and the beauty of the uneven and unpolished combined to create an atmosphere of genuine human warmth. In such a home, one always feels welcome.
Colour has always inspired us. Deployed with confidence and flair, it seizes us by the senses and taps directly into how we feel. Bold and bright, brimming with optimism and hope, some colours grab you by the heart.
Creative interiors inspire creative minds. Build a universe of inspiration in energetic turquoise and green, sunlight yellow and suggestions of lavender – unrestricted, unrestrained, free to spark joy.
Embrace your curiosity and explore the possibilities. Dabble in retro styles; try unusual combinations of materials and objects; create colour contrasts that make you look twice. Celebrate the freedom to experiment. Now is the time to be creative again.
The more time we spend at home, the more we understand the power it has over our emotions. Today many of us are tired of living in neutral. We want to bring colour and energy back into our lives, to make space for the artistic.
Our homes are our sanctuaries, the places we return to, the spaces that soothe and reenergise us. At home, we can let our masks slip and can truly be ourselves, open and unguarded, free to share our thoughts and ideas with our family and friends in honesty and confidence.
Make room for wellbeing. Pale stone and light earth shades calm and clear the mind, giving us space to express ourselves. Gentle natural tones remind us that home is the rock that anchors us, our port in the storm.
Gentle neutrals, skin tones, sandy pinks and muted greens – clean, bare shades that offer both a quiet versatility and a sense of character all their own. This is minimalism with meaning.
Bringing the palette of the painted landscape to walls and ceilings opens the home to positive energies that inform and improve our daily lives. Against this backdrop, we and our loved ones can rest and reset in the spaces we share.